On the topic of fortunes, this guy is making a killing.
Fortune
Pencil Sketch, 4/18/2007
He’s coming to speak at a work event that my office put together. We get to pay him something like $5 grand to talk for a couple of hours, point at a few PowerPoint slides, and sell his book. That $5 grand doesn’t include travel costs.
The trick, it seems, is to become an “expert” in a niche area that also happens to be vital to a large corporation’s business. It can even be an uninteresting area, so long as you are an expert.
You become an expert when you publish a book.
It will be easier if the book has a number in the title, and that number is the number of rules, commandments, habits, etc. that you have established for your niche. We all like numbered lists.